Search Engine Marketing (PPC)
It's like having an ACE up your sleeve.
Pay-Per-Click Advertising
Get an added advantage in your online marketing…
Search Engine Marketing (SEM) also referred to as Pay-Per-Click Advertising (PPC) is a way to leverage the power of search engines (Google, Bing, Yahoo) to get in front of your potential customers at the right time and place. It is a great way to supplement your SEO (Search Engine Optimisation) efforts for faster results.
Also known as paid search ads or paid advertising, this strategy is a highly effective way for your business to find new customers, bring in more income and lower costs for acquisition.
What we do at Mudbrix Consultancy
Creative Ads and Banners
We’ll make sure to optimise your ads by combining useful and essential information on the one hand and creative marketing messages on the other. We’ll achieve that by analyzing your business, your competitors, your clients’ needs, and their search intent. We’ll continue with A/B testing that will be an ongoing process! We’ll also create a variety of ads to match the variety of targeted keywords.
Keyword Targeting
Top level keyword targeting to maximise the number of quality leads to your business on the one hand and with effective cost per click on the other. We will make sure that all of the important keywords for your business are being targeted- both short tail (more general keywords to increase traffic volume) and long tail (more specific keywords to decrease average cost per click) in order to maximise your opportunities to convert users.
Landing Pages
We make sure that each ad directs users to an appropriate and targeted landing page to deliver the user-relevant content they are looking for. We make sure to optimise your existing landing pages and create new ones as required by your ad campaigns.
Re-marketing Opportunities
Search campaigns are not enough; we also need to make sure that people that visit your website continue to be exposed to your business’s messages and your brand. We’ll make sure to create a re-marketing campaign tied in with your search campaign.
Conversion Tracking
We’ll set up conversions tracking for your campaign so we can optmise not only on clicks to your website or app, but on what we want to achieve during each of those visits. This allows us to avoid a situation where things look good based on the number of new visits but if conversions aren’t happening that data is deceiving.
